Main advantages iQual
Each research has its advantages as well as its limits and reserves. Nevertheless, why should you opt exactly for iQual?
It overcomes geographical boundaries
- Participants from different locations can participate at the same time.
- No restrictions because of geography, available facilities, time or travel.
It is longitudinal
- Usually last 3-7 days and include 15-30 participants.
- But it can also last several months or years with 50-500 participants.
It is creative
- Upload photos or videos.
- Draw on inspiration from the wider web.
- Upload pictures where they are or how they feel about certain topics.
- Upload their own collages to illustrate thoughts quickly and easily.
It is flexible
- Participants log in and post responses at times that are convenient to them (24/7).
It is authentic
- Participants can express anonymously in the safety of their home.
- They tend to be honest, less self-controlled.
- Therefore it is suitable also for sensitive topics.
It is up to date
- Participants can discuss about the product in the real time, when they are using it or immediately after purchase.
- Elimination of the risk of biased retrospective.
It is deep
- Participants have time to think about what they want to say, resulting in very rich, detailed responses.
Involvement the client
- Client has the opportunity to follow the discussions and ask additional questions through moderator.